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OrthoTote™ Creates
Shoulder Strap Accessory to Address Women’s and Children’s
Injuries Caused by Carrying Heavy Shoulder Bags…
Excerpts from the February 2, 2007 Press Release.
David Finkelstein, founder of
Brida Research, Inc. and the inventor of OrthoTote said: “I
invented OrthoTote to stop my bags from falling off my
shoulder when I traveled, which the product does so well, it
was awarded a seven point US Utility Patent.
When I showed prototypes to
family, friends, acquaintances and total strangers, I was
amazed to hear that they had discovered a health benefit as
well as the convenience and comfort that OrthoTote affords.
I was told repeatedly that neck, back and shoulder pain
actually diminished.”
Women’s fashionably large
bags, in particular, have recently come under fire in a
series of print, news and TV pieces
decrying that women are causing themselves serious
orthopedic problems that may not surface until years later.
William Case, a physical therapist in private practice in
Houston, Texas, said an aggravated neck or shoulder can lead
to upper back problems, meaning pain may then be felt while
working at a computer or playing sports. He urged designers
"to place a cute, educational caution tag on all bags to
inform of potential neck and shoulder dangers."
A January 23, 2007 radio interview on Health
Times, a feature of WQXR FM, the Radio Station of the New
York Times, focused on studies done on women and children
who are battling neck and back problems from carrying heavy
uneven bags.
When Finkelstein brought
OrthoTote to Dr. Harvey Klein, a
noted
orthopedic
surgeon and pain management specialist, for a professional
evaluation of the health benefits.
Dr. Klein wrote: “I
recommend OrthoTote as an in-expensive, proactive approach
to preventing orthopedic injuries to the shoulder, neck and
back for those who need to carry heavy objects on their
shoulders.”
In a January 17, TV
spot on Washington, DC’s FOX 5, APTA member Patrice
Winter, PT, MPT, MS, FAAOMPT addressed the issue of poor
body mechanics and compromised posture. Above all, Case
recommended correct posture while carrying bulky purses,
keeping the head and shoulders aligned upright.
Finkelstein said “It was like
Dr. Klein was prophetic; he stated
in his letter that OrthoTote allows a person ‘to stand and
walk in correct anatomical alignment, thereby reducing or
eliminating the occurrence of orthopedic problems.’”
Brian
Nadata, Director of Operations for Brida Research said:
“We actually went through 24 prototypes till
we established the right blend of comfort and utility.
We’re really proud of earning Dr.
Klein’s endorsement, and we know from first hand
experience that OrthoTote really makes a difference. A
market ready product for women’s bags and an OrthoTote just
for golf bags are both on the drawing board.”
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